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BHG is the Nordic region’s leading e-commerce company and one of the strongest players in DIY and home furnishings in Europe with over 1.7 million products and more than 100 online destinations. The Nordic region is our core market, while we are further establishing our European position and growing in selected Asian markets.
Since the company was founded in 2012, we have driven the trend toward more digital and customer-centric commerce. We began as pioneers with the aim of redefining the online shopping experience. Today, we have grown into a tech and data-driven group, continuously developing our platforms and online destinations to meet the changing needs of customers.