Privacy Statement

Data controller
BHG Group AB (publ), 559077-0763, Hans Michelsensgatan 9, 211 42 Malmö, Sweden, is data controller for the processing of your personal data when you use our services via this website or when we have collected and process your personal data.

What personal data do we collect and wherefrom does it originate?
We collect IP-address via cookies required for the functionality of the website and the personal data you actively provide to us (e.g. e-mail address, name and phone number).

This is why we process your data
We process your personal data for the following purposes and on the following legal bases:

We process personal data to handle requests, e.g. regarding media, investor relations or HR.
The processing is done to fulfill an agreement with you or on the basis of our legitimate interest. 

We process personal data to send marketing via e-mail, mail and SMS.
The processing is done with your consent for marketing or for our legitimate interest of sending marketing. 

Improvement and development
We process personal data to improve and develop our services and technical systems. The processing is done for our legitimate interest in updating, improving and developing services and technical systems.

Compliance with legal obligations
We process personal data to comply with applicable laws. The processing is done to fulfill the statutory obligation.

Prevention of abuse and crime
We process personal data to prevent abuse of our services and to prevent crime, such as fraud. The treatment is done for our legitimate interest in preventing abuse and unlawful use of our services.

Those who receive personal data
We may share personal data with others. E.g. authorities, companies within the BHG group, our third-party suppliers and partners delivering services to us. We have signed sub processing agreements with suppliers who handle personal data on our behalf.

Transfer of personal data to non-EU/EEA countries
In some cases, we may transfer personal data to legal entities in non-EU/EEA countries. In such cases, the transfer will take place to countries either where the European Commission has decided that there is an adequate level of protection, when using standard contract clauses approved by the EU Commission or other appropriate safeguards. Transfers to the USA may also occur in accordance with the regulations of Privacy Shield.

How long personal data is retained
We save the personal data as long as it is necessary for the purposes they were collected or as long as required by law, other regulations or stock market rules. Information for the prevention of abuse and crimes is saved as long as we need it to prevent or report crimes (e.g. fraud).

Your rights
We will respond to your request regarding any of your rights as soon as possible but no later than within one month. When permitted by applicable law, we may charge an administrative fee to fulfill any of the below requests. 

You are entitled to receive information of whether we process your personal data and a copy of your personal data.

You can request incorrect or incomplete data to be corrected.

You are entitled to request that your personal data should be erased in the following cases:

  • The personal data is no longer necessary for the purposes for which they were collected or processed;
  • You have revoked your consent for processing your personal data and there is no other legal basis for the processing;
  • You have objected to the processing of personal data that has been done based on our legitimate interest and your interest overrides ours;
  • We have processed the personal data illegally;
  • The personal data must be deleted to comply with a legal obligation.

Restriction of processing
You are entitled to request that the processing of your personal data is restricted in the following cases:

  • You contest the correctness of personal data during a time period allowing us to consider whether the personal data is correct;
  • We have processed your personal data unlawfully and you oppose the removal of personal data and requests restriction instead;
  • You need the personal data to be able to determine, enforce or defend legal claims, but we no longer need the personal data for the purposes for which they were collected;
  • You have objected to the processing of your personal data and we consider for a period if your legitimate interest overrides ours.

Objection of processing
You are entitled to object to such processing of your personal data as we treat for reasons of legitimate interest. The treatment ends in such cases if we do not have a legitimate interest that overrides your interest or whether we must continue processing to establish, exercise or defense legal claims.

Objection to direct marketing
You are entitled to object to the processing of personal data for direct marketing. You can object to direct marketing by contacting us via the address above. If you have made such an objection, we will stop processing your personal data for direct marketing.

Data portability
You are entitled to obtain the personal data that you have provided to us and which we process automated, on the basis of an agreement with you or on your consent, in a structured, common and machine-readable format.

If you are dissatisfied with how we process your personal data, you may contact us or submit a complaint to a regulatory authority.

We use cookies on the website. The information collected and analyzed using cookies is used to customize and streamline our services and the content of the website as well as to increase the security of the website.

If you do not accept cookies in your browser, many of the features on the website will not work. This because the website will consider you as a new visitor at every page load.

If you do not accept cookies, your browser may be set so you automatically deny storage of cookies or are informed each time a website requests to store a cookie. Previously stored cookies can also be deleted by functions in the browser. See the browser's help pages for more information.

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