This is BHG
Net Sales (SEK) in 2020
Online destinations under the BHG umbrella
Our online presence is built around one Ecosystem, comprised of products, infrastructure, expertise and services
Site visits in 2020
Showrooms supporting our online destinations
Countries with BHG presence
Business segments – Home Furnishing & Do-It-Yourself
Compound annual growth rate (CAGR) last six years
Products for which our installation services are available
Net sales target in the medium term
We offer a broad portfolio of products, at the most competitive prices and strive to create the most attractive online shopping environment through combining an unrivalled product offering with smart technology, leading product expertise, advice and a broad range of services.
The operations are scalable, with low tied-up capital and limited inventory levels. The business model is based on building blocks such as category dominance, price matching, a first-class online customer experience, the market’s best professional service and support, and cost efficiency.
We combine the market’s most extensive product offering of well-known external and strong own brands, with a physical infrastructure of experts, showrooms and a set of matching services, such as last-mile deliveries and installation. By making our customer offering ever-more seamless, from surfing and ordering online to delivery and installation, We make living easy!
We operate in a very large market – a market which has only started tapping into the endless opportunities that online brings in terms of an unrivalled customer experience, product breadth and services. Our market is set to continue growing, as more and more customers discover the benefits of moving online.
We have world-class teams of in-house SEO and SEM experts, marketers, product experts and web developers who work together to ensure that our online stores are well-optimized and aligned to cover the latest trends and online search queries. Read more about people and culture.