Investors

BHG Group hosted its Capital Markets Day on Thursday, 19 March 2026, providing investors, analysts and media with an in-depth update on the company’s financial and operational strategy towards continued profitable growth.

During the day, CEO Gustaf Öhrn, CFO Jesper Flemme, and Deputy CEO and Head of Home Improvement Mikael Hagman outlined BHG Group’s strategic priorities and financial framework, with a focus on strengthening profitability through operational excellence, disciplined capital allocation and targeted strategic initiatives.

Further insights were given by Emma Pålsson, CEO of Bygghemma; Anders Hofstedt, CEO of Hafa Brand Group; Martin Leo, CTO at BHG Group; and Bank Bergström, CEO of Nordic Nest and Head of Premium Living. Together, they elaborated on key initiatives across BHG Group’s business areas, including collaboration projects, growth opportunities and ongoing AI initiatives.

The day concluded with a Q&A session with CEO Gustaf Öhrn, CFO Jesper Flemme and Deputy CEO and Head of Home Improvement Mikael Hagman.

The presentation and a full recording of the day are available below.

Materials

Recording of the webcast: https://bhg.events.inderes.com/cmd-2026

Presentation (PDF): BHG-Capital Markets Day Presentation

Breakout segments:

Martin Leo, CTO, BHG: AI on Group level

David Olhed, CEO Home Furnishing Nordic: Unique assortment

Alexander Ljung, Chief Marketing Officer, BHG Group: Chatting to the product – AI

Bank Bergström, CEO of Nordic Nest and Head of Premium Living: Case: Nestor

Fireside Chats:

Emalee Mandl, Gustaf Öhrn och Jesper Flemme: BHG strategy & Financial perspective

Emalee Mandl, Emma Pålsson och Anders Hofstedt: Operational excellence

Emalee Mandl, Gustaf Öhrn and Martin Leo: Strategic initiatives

Emalee Mandl, Mikael Hagman and Bank Bergström: M&A